Bachelor Programs
Swiss School of Business and Management - Geneva
Program Overview
Our Geneva campus-based Bachelor programs offer wide and balanced foundations to grow as future business leaders. These comprehensive programs are designed to provide students with fundamental business knowledge while developing critical thinking, leadership skills, and practical business acumen necessary for success in today's competitive business environment.
Whether you choose to study on our prestigious Geneva campus or through our innovative online platform, you'll receive the same high-quality Swiss education that prepares you for immediate entry into the business world or for advanced graduate studies.
Available Bachelor Programs
Bachelor in Business Administration
Comprehensive program covering all fundamental areas of business including management, finance, marketing, and operations.
Bachelor in International Business
Specialized program focusing on global business practices, international trade, and cross-cultural management.
Bachelor in Digital Business
Modern program emphasizing digital transformation, e-commerce, and technology-driven business models.
Bachelor in Finance
Focused program in financial management, investment analysis, and corporate finance principles.
Bachelor in Marketing
Comprehensive marketing program covering traditional and digital marketing strategies and consumer behavior.
Why Choose SSBM Geneva Bachelor Programs?
- Swiss Excellence: Benefit from Switzerland's world-renowned educational standards
- Strong Foundation: Comprehensive business education preparing you for various career paths
- Flexibility: Choose between Geneva campus experience or online learning
- Industry Relevance: Curriculum designed to meet current market demands
- Career Preparation: Focus on practical skills and real-world applications
- Global Perspective: International approach to business education
Core Curriculum Areas
Business Fundamentals
Introduction to business principles and practices
Management Principles
Leadership and management theory and application
Financial Accounting
Financial statement analysis and accounting principles
Marketing Essentials
Marketing fundamentals and consumer behavior
Business Statistics
Statistical analysis for business decision-making
Operations Management
Production and operations management principles
Business Ethics
Ethical decision-making in business contexts
Capstone Project
Comprehensive business project integrating all learning
Learning Format Options
What Our Students Say
"The Bachelor in Business Administration at SSBM provided me with a solid foundation in all areas of business. The Geneva campus experience was invaluable for networking and personal growth."
"The online Bachelor program allowed me to work part-time while studying. The Swiss quality education and practical approach prepared me well for my career in marketing."